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Mazda refines lineup with SkyActiv technology

It turns out Mazda isn't simply shooting for the sky. Rather, the protagonists of zoom-zoom driving dynamics are taking an active approach to the brand's DNA: Put it all together, and it's called “SkyActiv.” Mazda is billing the suite of technologies as the pillars of its way forward. Much of these features--which enhance future products in nearly all areas including engine, transmission and chassis--have already been revealed.

Design Contest: LA Design Challenge 2008

The entrants for the fifth annual Design Challenge, part of the Design Los Angeles automobile designers' conference, have now been announced. Nine Southern California automotive design studios - including Audi, BMW, GM, Honda, Mazda, Mitsubishi, Mercedes-Benz, Toyota and Volkswagen - have been pitted against one another and asked to develop a concept which best answers a brief entitled 'Motorsports in 2025'. "Automotive designers have always been fascinated with motorsports and this year's Design Challenge has provided them with the opportunity to use their creative talent to look at these cars with new eyes, using innovative technologies and approaches," said Chuck Pelly, director of Design Los Angeles and partner in The Design Academy, Inc.

Ford tries to quiet complaints about diesel engines with new 6.7-liter Power Stroke V8

The first thing you notice about Ford Motor Co.'s new 6.7-liter Power Stroke diesel truck engine is how quiet it is. Standing next to it, you wouldn't know it was a diesel unless someone said so. The engine debuts early next year in Ford's revamped line of Super Duty pickups.