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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

2010 Michelin Challenge Design Finalists Announced

Have you ever dreamed about having your vehicle designs featured at an international auto show? Beginning January 11, the 34 designers below will be living that dream when their original work is unveiled in the Michelin Challenge Design exhibit at the 2010 North American International Auto Show (NAIAS). Top automotive designers serving on the Michelin Challenge Design jury selected the work based on the theme 'Electrifying!

911 GT1 Strassenversion for sale

The 1980s might not have a been a golden age of motoring, but they certainly were a paragon of joy for those of us who revel in the glory of the homologation special. The Ferrari 288 GTO. The Ford RS200.