Bmw Radio/switch/computer Frame on 2040-parts.com

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

New Mercedes C-Class INTERIOR revealed

The more upmarket interior of the 23014 Mercedes C-Class We had the first video tease for the 2014 Mercedes C-Class over the weekend, which didn’t show us very much at all. But now we get the first official photos of the interior of the new C-Class, months before its due to debut at the Detroit Auto Show in January. With a need to put clean air between the new C-Class and the A-Class and its CLA derivative, Mercedes are planning to make the interioor of the enw C-Class more upmarket than previously, although it would seem there’s more than a passing family resemblance to the new CLA in the new C-Class’s cabin.

2012 Porsche Boxster, 911 Turbo, 911 Targa, 911 Cabrio & new Cayman caught on video

Porsche's next generation cars caught on video There are umpteen people round the world who make a living from camping out in inhospitable terrain in the hope of snapping a new car before the car maker wants the world to know. And they make a decent living from flogging those snaps to car media round the world. So those poor guys must be spitting feathers when they see what one sleepy resident of San Franciscan found lining up on his street when he was awoken by the sound of a Porsche 911 or three outside his bedroom window.