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MINI Yours: MINI customisation kicks off with MINI Avenue

MINI Avenue - an off-the-peg MINI Yours We already know that MINI seems to launch more limited editions every year than the whole of the rest of the car industry. But now they’re going a step further with a customisation programme called ‘MINI Yours’, and an off-the-peg version called the MINI Avenue. MINI Yours is all about offering the sort of customisation offered for the original Mini in the 1960s by companies like Radford - and about making good margins on the add-ons – with a huge range of customisation stuff above and beyond what appears in the MINI Limited Editions.

Toyota Prius gets sporty with the new Plus Performance package

No one is going to confuse a Toyota Prius hybrid with a sports car. But the Japanese automaker has released a styling and suspension package developed by Toyota Racing Development that gives the Toyota Prius a sportier look. The Prius Plus Performance package first appeared at the Specialty Equipment Market Association show in Las Vegas in November 2010.

Ram truck gets new V6, eight-speed transmission

The Ram pickup scheduled to be introduced in April will offer both the Pentastar 3.6-liter V6 and an eight-speed transmission, according to a Chrysler Group filing with the Securities and Exchange Commission. The voluntary annual filing--which appeared Tuesday on the automaker's corporate Web site, chryslergroupllc.com--laid out many new features of the upcoming version of the automaker's top-selling vehicle. The new eight-speed transmission "reduces fuel consumption by up to 12 percent over our current five-speed transmissions," such as the one now in the Ram, the filing said.