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F3 History To Repeat At Silverstone Classic

ANYONE with fond memories of the ‘good old days’ of motor racing are in for a treat at this year’s Silverstone Classic meeting. Alongside numerous historic racing categories, event organisers are also promoting a line-up of classic F3 cars celebrating 50 years of the entertaining formula. Popular with up and coming drivers keen to advance to Formula One, F3 was used as a stepping stone by the likes of Ayrton Senna, Nelson Piquet, Nigel Mansell, Alan Jones and Alain Prost.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

We sample Honda's car technology of the future

Ahead of the Tokyo Motor Show 2013 we’ve been to Honda’s research and development facility in Tochigi to see and experience some of the Japanese firm’s new and upcoming products and technology. We’ve covered the new Honda Civic Type R in some detail separately, but among the other cars driven here is the next generation Honda Jazz (known as the Fit in Japan), no less than three different types of Honda hybrid system, including one similar to that fitted in the forthcoming NSX supercar, and an all-carbonfibre CR-Z prototype. On top of which, we’ve also experienced a self-driving car, watched a crazy automatic-parking demonstration and sampled the latest version of the all-electric Micro-Commuter, Honda’s equivalent of the Renault Twizy.