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Hyundai Veloster Race Game in Times Square (video)

Hyundai Veloster Race Game in Times Square Hyundai has set up their LED screen in New York’s Times Square so passers-by can play a race game from an iPhone app. You’ve got to hand it to Hyundai – they certainly know how to raise awareness and hit the Zeitgeist. From the modern day equivalent of Lada and Yugo to a serious threat to car makers from Europe and Japan in less than a decade, it’s not just their cars that have come a long way – their PR has too.

Shelby raffles off last 50th-anniversary Cobra

Shelby is celebrating its 50th anniversary in style, first at the Detroit auto show with a few black-and-gold Shelby Mustangs, and now at the Barrett-Jackson auction in Arizona with the last example of the 50th-anniversary Shelby Cobra. The car won't be sold to the highest bidder though; it will be raffled. Tickets cost $25 apiece or five for $100.

LTU students design SRG Global-branded vehicle

Lawrence Technological University's (LTU) Daniel Kangas has received a Coach Builder Design Award after winning a semester-long design competition. The contest – sponsored by chrome-plated plastic parts manufacturer SRG Global – challenged LTU students to design a SRG Global-branded vehicle that incorporated the company's products, as well as future technologies and trends. Kangas' design will be developed into SRG Global's virtual car to be used on the company's website and mobile apps to showcase its products and finishes.