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Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Trevor Creed to retire from Chrysler

Trevor M. Creed has announced he will retire from his role as Senior Vice President of Design at Chrysler after 23 years with the company. The Chrysler Design Office will now report to Frank O. Klegon, Executive Vice President of Product Development.

Hyundai enlists London College of Fashion to raise awareness of Hydrogen Fuel Cell cars

The Hyundai ix35 FCEV (pictured) will get graphics from the LCF to promote FCEVs Even though car makers have been playing with the possibility of cars powered by hydrogen for years, it’s only now that an real-world FCEVs are starting to hit the road. Car makers certainly seemed to have made the hydrogen fuel cell a practical proposition for powering cars (although cost is still an obstacle), but that’s just the start of making FCEVs a viable option. Huge amounts of work need to be done to create a hydrogen refuelling network but, perhaps more importantly, car buyers need to understand that FCEVs are viable and that they exist at all.