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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Saab 9-4X Revealed

Saab 9-4X Revealed It’s nice to see that Saab are getting back to being a maker of cars rather than a pawn of GM, and the reveal this afternoon of the Saab 9-4X marks the second new model in 2010 for Saab, even though both the Saab 9-5 and the Saab 9-4X have been on the horizon for what seems like forever. And, of course, after years (buried) under the GM umbrella  Saab’s products are going to be GM based, at least for now. So what we have with the Saab 904X is a Saab-ised Cadillac SRX, but that’s not too bad a thing.

The cars of Ayrton Senna

Twenty years ago today – 1 May 1994 – the world lost arguably the most talented Formula One driver ever: Ayrton Senna. Numbers alone don’t quite describe the genius the Brazilian driver showed at the wheel of all manner of cars throughout his career, finding time and speed where others simply couldn’t. So, on the 20th anniversary of Senna’s death in a tragic accident at the 1994 San Marino Grand Prix at Imola – only a day after Roland Ratzenberger, a young Austrian driver and friend of Senna, also sadly lost his life, while qualifying – we’re celebrating the life of one of Formula One’s most charismatic drivers.