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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Lifetime of commuting 'costs £50,000'

A CAREER-LONG commute is likely to set a worker back an average of £50,000, according to a survey. For a Londoner starting work at 18 and finishing at 65, the cost of commuting could reach as high as £66,000, the poll by investing service Nutmeg.com found. Overall, commuters will spend an average of 10,634 hours travelling to and from work in their lifetime - the equivalent of 443 days.

McLaren MP4-12C GT3 (2011) track testing begins

McLaren has begun testing its latest track weapon, the MP4-12C GT3 ahead of the 2012 FIA GT3 season.  How different is the MP4-12C GT3 from the roadgoing edition? The MP4-12C GT3 is based on the standard machine but modified for FIA GT racing by McLaren GT - a joint venture between McLaren Automotive and CRS Racing, a UK-based team currently competing in FIA GT with Ferrari F430s.  Externally you'll notice the race-spec fixed rear wing, undertray diffuser, front splitter, louvres and vents. Underneath there's a new suspension system, ditching the road car's linked suspension for FIA-compliant conventional dampers and anti-roll bars. Akebono is supplying race-specific brake components, and Bosch Motorsport has installed its ABS system. The car sits 100mm wider on its new suspension and has suitably flared bodywork as a result.  It's still the McLaren's bespoke 3.8-litre twin-turbo V8 engine, tuned for racing.