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Audi settles 'Imported From Detroit' ad dispute with Eminem
Fri, 29 Jul 2011Detroit charities have emerged as the victor in a dispute between Audi AG and Eight Mile Style LLC, the company that licenses Detroit rapper Eminem's songs, after Audi released a commercial in May that appeared to rip off of Eminem's "Imported from Detroit" Chrysler spot. "Audi has tremendous respect for Eminem and his works, and likewise for the 'Imported From Detroit' campaign which was created by Chrysler, and certainly Audi would never wish to insult or harm those parties or their fans and customers," the German automaker said Friday in a statement. Terms of the settlement weren't released, but as part of the agreement--which both parties said was reached "amicably"--Audi said it would "support the revitalization of Detroit by contributing to selected social projects." Audi didn't specify which organizations would benefit, but Joel Martin, of Eight Mile Style told the Detroit Free Press that a project "will be announced soon." "Just like 'Imported from Detroit' helped benefit charities like the Marshall Mathers Foundation, we as Eminem's publisher can give back to Detroit," Martin said, according to the newspaper.
Mini at the Salone del Mobile, Milan
Wed, 13 Apr 2011Mini is using this year's Salone del Mobile in Milan to showcase its 'flair for design.' As with previous years, Mini will be using sites at Milan's Università degli Studi and the Triennale Design Museum for its installations that highlight the brand's 'Creative Use of Space' philosophy. The running theme between the two works is the progression of the brand, from its roots, through to the future of mobility. The Università degli Studi instillation is entitled 'Mini Sintesi' and was initiated by Italian design magazine INTERNI under the watchful eye of Gilda Bojardi.
Keep the V8 – Dump the dog!
Thu, 22 Oct 2009I know you're sad. But you have to go. You're killing the planet!