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AT&T launches campaign against texting and driving

AT&T has launched an 11-minute video designed to augment its anti-texting-and-driving campaign launched in March. The video is intended to reach consumers before New Year's Eve. Called "The Last Text," the video tells stories about people whose lives were adversely affected by texting while driving, including the parents of Mariah West, who died after texting "Where u at?" to a friend.

New Jaguar XJ – the Marketing

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.

Mitsubishi to recall i-MiEV to fix airbag sensor

Mitsubishi will recall 261 of the company's 2012 i-MiEV electric vehicle for a potential faulty airbag sensor. According to Mitsubishi, the front airbags could deploy late or not at all during a crash, due to a software compatibility issue. Mitsubishi will notify owners to replace the sensors if their vehicles are affected.