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Interior Motives Design Conference 2005

Patrick le Quement, Senior Vice President, Corporate Design, Renault made the opening address in which he remarked that "the most profound change I and my team have made is the investment in interior design". He took the audience through a succinct overview of the recent history of Renault design and how far it has evolved from being 'the art of dressing up the hunchback' as a senior Renault manager remarked several decades ago. One of the interesting Renault Design processes he talked about was its 'Trends Missions' where groups of four or five designers make trips into creative areas adjacent to car design for a few days to explore, research and bring back to the studio valuable insight that enriches the design group as a whole and informs the many issues and tasks being grappled with, one of the most important at the moment being defining 'what is Renault'.

Honda – made in the UK

Honda's new TV ad focuses on its UK manufacturing Car makers have had a torrid time in the last year or so. And the natural reaction has been to cut costs where they can. That has seen a downturn in the advertising budgets available to car makers, which in the end will be self-defeating.

VW releases sketch of U.S.-made sedan

Volkswagen of America has released a sketch of its new mid-size sedan that will go on sale in the fall of 2011 as a 2012 model-year car. The factory currently being built by VW in Chattanooga, Tenn., will start producing cars in the spring of 2011. Sales of the mid-size sedan will be at least 100,000 units annually at full capacity.