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BMW ‘i' subbrand aims for 2013 launch

BMW has confirmed that the new subbrand through which it intends to market a range of advanced stand-alone hybrid, range-extended and plug-in electric models will be called BMW “i.” Created to develop, produce and market what BMW's head of marketing, Ian Robertson, describes as “innovative solutions to premium mobility,” the brand will be supported by a company established by BMW called i Ventures, through which the German carmaker plans to grow its range of mobility services. The i3 and the i8 will be the initial models and are planned for introduction in 2013. “These cars have been designed specifically for their respective alternative drive systems,” said Klaus Draeger, head of BMW's R&D operations.

The new Mercedes-Benz CLA Super Bowl spot

It takes a certain kind of chutzpah for a German company that supplied the Nazi war machine to use a track that features the line, “I rode a tank / Held a general's rank / When the Blitzkrieg raged / And the bodies stank.” Apparently, Mercedes-Benz has exactly that sort of chutzpah. The premise, of course, is that you don't have to sell your soul to afford the company's stylish new CLA. That for under 30 grand, you too can dance with Usher, be pulled into red-carpet photographs with Kate Upton, and compete in Formula 1 races.

College Exhibition: IED Degree Show 2006

Students of the Transportation Design course at Turin's Istituto Europeo di Design (IED) have been busy designing a new road-going McLaren sports car for the British brand. Third-year students developed 14 super cars for project sponsors McLaren as part of their final-year project for the 2005-2006 academic year. The brief was to come up with a sports car capable of speeds of over 320 km/h (200 mph), that would provide its owner with road-going F1 technology and unparalleled dynamic and aerodynamic performance.