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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

New Porsche 928 revealed?

The sketch from the Porsche Consulting web site It’s a fair question when you see the sketch above – is this the new Porsche 928? Especially when you learn that this sketch was produced by Porsche and is in the header of the Porsche Consulting web site. And we’ve had some strong rumours that Porsche are working on a 21st century 928.

Koenigsegg planning an entry-level car – but it’ll still cost £500k

Koenigsegg are planning an entry-level car at half the price of the Agera R (pictured) Think of the cars that Christian von Koenigsegg has made since he started with the CC8S in 2002 and you think of them as extremes of the supercar genre; the Swedish engineering take on the bloated and massively complex Bugatti Veyron. Christian’s men in a shed in Sweden have gone on to make a series of progressively quicker and more impressive supercars, through the CCR, CCX and the Agera and on to the current most extreme iteration – the Koenigsegg One:1. But it looks like Christian has decided that his ambition to create the world’s greatest hypercar leaves room for a ‘Lesser’ Koenigsegg, a car that still has innovative engineering and extreme performance but comes at a lower price.