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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

2014 Audi R8 to drop manual gearbox

2014 Audi R8 to lose manual gearbox It’s reported that the new Audi R8 – due in 2104 after a facelift in 2012 – will lose the manual gearbox option. It’s at least two years before the next generation Audi R8 arrives in 2014, but if reports from CAR are right then Audi’s next sporting flagship will do without a manual gearbox altogether. With all that’s on offer in the current R8 apart from the manual ‘box being the rather poor R-Tronic ‘box, that may seem like a recipe for sales disaster for the R8.

1959 Ferrari 250 GT LWB Berlinetta ‘Tour de France’ fetches £1.96 million

A 1959 Ferrari 250 GT LWB Berlinetta ‘Tour de France’ sold for £1.96 million as the star of R.M. Auction’s 2012 London sale. Star sale of the night in Battersea was a hugely desirable 1959 Ferrari 250 GT LWB Berlinetta ‘Tour de France’ by Carrozzeria Scaglietti which managed to reach £1.96 million (although a 1955 Mercedes-Benz 300SL Alloy Gullwing failed to sell at £2.4 million), but there were plenty of other lots reaching decent prices too.