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Autoweek ranks the automakers' Super Bowl ads

Neither Blake Z. Rong nor Davey G. Johnson watched the Super Bowl.

Geneva 2011 - Best in Show

Unlike Detroit, which generated a lot of hype for what turned out to be not as much new product as we'd hoped, the Geneva show was a true return to form, with all new vehicles occupying various different market segments making their debuts. But Geneva wouldn't be complete without the seemingly never-ending stream of concept cars filling the halls of the Palexpo. Every year the Swiss show's neutrality is the perfect breeding ground for the French, Italian and German automakers to strut their future visions for mobility about.

Hyundai enlists London College of Fashion to raise awareness of Hydrogen Fuel Cell cars

The Hyundai ix35 FCEV (pictured) will get graphics from the LCF to promote FCEVs Even though car makers have been playing with the possibility of cars powered by hydrogen for years, it’s only now that an real-world FCEVs are starting to hit the road. Car makers certainly seemed to have made the hydrogen fuel cell a practical proposition for powering cars (although cost is still an obstacle), but that’s just the start of making FCEVs a viable option. Huge amounts of work need to be done to create a hydrogen refuelling network but, perhaps more importantly, car buyers need to understand that FCEVs are viable and that they exist at all.