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Breakeryard designs 'Woman-Proof' car

Breakeryard, the UK's network of national breakers, has designed a garish pink ‘Woman-Proof' concept car with the aim of making parking easier for ‘non-confident' female drivers. In an exercise with its tongue firmly in its cheek Breakeryard has not only designed, but also commissioned some mock-ups of a car to combat problems highlighted in a survey of 1,421 female drivers. ‘Peripheral visibility' was identified as a problem by 44 percent of respondents, so the concept has a bubble-top design to combat this, which would be framed by a reinforced structure for safety purposes.

Kia styling chief Schreyer is fluent in Koreapean

The way Peter Schreyer sees it, there is one key difference between European and Korean automakers: Europeans design from the heart, Koreans from the head. "In a European company, everybody is a car driver, a car enthusiast," says the Germany-born design chief of Kia Motors Corp. "Everybody from the CEO to the little designer to people on the production line, they want to build cars they want to drive themselves." Koreans can be more market-oriented: "They look at the big picture, which markets to explore or conquer.

Who's Where: Christopher Svensson and Joel Piaskowski swap roles at Ford

Ford's Christopher Svensson and Joel Piaskowski have swapped roles, with Svensson becoming exterior design director, The Americas, and Piaskowski director of design, Asia Pacific. Svensson, who will report directly to Moray Callum, Ford's executive design director, The Americas, is based in the carmaker's Dearborn studio. He oversees the exterior design team responsible for developing new products in the North and South American regions as well as supporting Ford's global design.