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MINI’s Olympic Marketing Masterstroke
Wed, 08 Aug 2012BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.
Land Rover start Freelander assembly in India – Engine Plant to follow?
Mon, 30 May 2011The Land Rover Freelander 2 in the JLR assembly plant in Pune, India We reported last year that Land Rover were going to start building Freelanders in India this year. Well, bolting them together from CKD (Complete Knock Down) imported from Halewood, anyway. And, bang on target, Land Rover has had a bit of an event at Pune to celebrate the opening of their new assembly plant.
F1: Bahrain Grand Prix back on – India Grand Prix now in December
Sun, 05 Jun 20112011 Bahrain Grand Prix - back on in October The start of the F1 Circus this year was put back after the Arab Spring made the Gulf Kindom of Bahrain a less than suitable venue for something as frivolous as Formula One, leading to the postponement of the 2011 Bahrain Grand Prix. But now it seems the Bahranians are convinced they’ve put a lid on the populist move to topple their regime (how they’ve done that is debatable), so the FIA’s World Motor Sport Council met on Friday and reinstated the Bahrain Grand Prix for 30th October. That date was originally supposed to be the date of the inaugural Indian Grand Prix, but that too has been pushed back and will now take place at the end of the season, at the same time as the FIA Annual General Assembly and Prize-Giving Gala on December 11th.