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Alcraft Motor Company to ‘reinterpret’ British vehicles

Alcraft Motor Company, a new British bespoke design and engineering business, has launched its first design study in a line of concepts that will “reinterpret vehicles using British design values.” With the help of students from the Royal College of Art, Alcraft will initially focus on marques with British heritage, including Aston Martin, Jaguar and Land Rover. On Bing: see pictures of Range Rovers Find out how much a used Range Rover costs on Auto Trader It’s this last brand Alcraft is turning its attention to first, reimagining the 2013 model year Range Rover with even more of a British spin. Here’s how, according to Alcraft design consultant Matthew Humphries: “We’re extremely pleased with how the Range Rover study has turned out.

Super-Mercs storm in

By Ben Whitworth Motor Industry 29 September 2006 08:18 Mercedes pulled the wraps off not one but two muscle-bound AMG monsters at the Paris show – the CL63 and S63. Powered by AMG’s formidable 6.3-litre V8 that pumps out 525bhp at a screaming 6800rpm and 465lb ft of twist action at 5200rpm, the uber Mercs will both hit 60mph in 4.6seconds and are electronically reined in at 155mph. Given their flagship position in the Mercedes thoroughbred stable, both cars are naturally fitted with every single acronym in Mercedes’ safety, braking, luxury and performance lexicon.

Maybach, or not Maybach? That is the question.

Maybach - off to Gaydon? Actually, whether to keep Maybach on the Daimler life support system is a question that has taxed the brains of many a Mercedes exec,  almost since the Maybach brand got its revival under Mercedes and turned in to a cross between a stretched old S-Class, a Playstation and a glitterball. Because despite the efforts of Mercedes to position the Maybach above the S-Class – and in to competition with Rolls Royce and Bentley – the Maybach has somehow conspired to be less desirable than the S-Class.