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Renault designers on their interpretation of luxury [w/Video]

Renault's design chief Laurens van den Acker and his design team have stressed how the Initiale Paris concept previews how Renault design's tactics will help steer clear of its rivals within the premium segment.  The concept – the sixth to be developed in the design strategy inspired by the cycle of life, now in the Wisdom stage – heralds Renault's return to the high-end market after a number of years. It was, therefore, important that the design be a positive rejection of traditional ideas of luxury, design director of concept cars Axel Breun believes. Designer Choung Sun Oh goes to great pains to stress how the design team worked towards developing a highly original design to set them apart from rivaling brands upon re-entry.

Porsche 918 Spyder gets its own website

The Porsche 918 Spyder (pictured) now has its very own website It’s more than two years since the Porsche 918 Spider went on sale, but it’s now getting close to arriving in Porsche showrooms so Porsche has created a new microsite dedicated to all things 918. Since it went on sale, the 918 Spyder has been developed further and the production 918 will come with 4WD courtesy of its electric motors – one delivering 154hp (rear) and the other 127hp (front) – which, combined with 608hp from its 4.6 litre V8, promises 0-62mph in 2.8 seconds (and 7 seconds on just the electric motors) and on to 211mph. The new 91 microsite reveals Porsche’s self-imposed challenge was to beat the Carrera GT by at least 10 seconds on the Nurburgring, and there’s video of the 918 out playing at the Nurburgring, as well as plenty of photos and detail on exactly what the 918 offers.

Driven: Jaguar XF

It is possibly harder to design a Jaguar than any other premium car brand. The essence of the firm's highly regarded design language is over 40 years old with the shadow of the 1961 E-type and 1968 XJ6 - and even the 1955 Mk1/1959 Mk2 - looming large. For decades the design group has taken cues from these old designs and reinterpreted them to appease the traditionalist Jaguar customer, but in doing so they have reinforced the 'old-man' image of Jaguar and pushed many customers to Audi, BMW and Mercedes-Benz.