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First Sight: Fenomenon Stratos

The Geneva Show sees a surprising newcomer to its stands in the shape of Fenomemon Ltd and their concept Stratos project. This new London-based vehicle design agency is led by a current student on the Royal College of Art's Vehicle Design course, Chris Hrabalek, who has masterminded a complete full-size mockup of a reborn Lancia Stratos concept for this year's Geneva Show. In a world where multinational companies spend several million dollars on a concept car and stand, that's a phenomenal achievement.

Chrysler reveals names of next Alfa Romeo cars

Alfa Romeo's next two cars will be called the Milano and Giulia. Surprisingly, the news did not come from Alfa or its parent Fiat Group. Instead, Chrysler, Fiat's new alliance partner, revealed the names in its submission to the U.S.

Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.