1964 1/2 1965 Ford Mustang Rear A/m Radio Support Bracket on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Classic vs. Modern: Scion FR-S/Subaru BRZ vs. Datsun 280Z

My interest in cars remains stuck in the early 1970s--when I was spending most of my time trying to retrieve the copies of AutoWeek that had been confiscated by my second grade teacher, Mrs. Wilks. While my iPod may be full of downloads from the likes of Dirty Pretty Things, The Kooks and Grizzly Bear (and very little from Led Zeppelin, the Stones or Pink Floyd), my garage contains nothing built after 1991.

Uber smartphone app to take over taxi market?

A new smartphone app called Uber is threatening to put the traditional taxi out of business. The smartphone software allows users to ‘order’ a private car, connecting passengers with regular drivers willing to hire out their vehicles. However, these aren’t taxis… On Bing: see pictures of Uber Wifi hotspots for London’s black cabs Uber originally began in San Francisco in 2009, with users able to book and reserve a car driven by a regular member of the public for journeys via text message or the dedicated smartphone app.