1948-1956 Dodge Truck/power Wagon Autolite Starter Motor Mch-6106 Hollander 589 on 2040-parts.com

New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

New car sales soar to 10-year high

NEW CAR sales soared in March, with the new 14 number plate helping registrations reach their highest monthly total for 10 years. A total of 464,824 new cars were registered last month - a rise of 17.7% on the March 2013 figure and the best since 466,954 were registered in March 2004, the Society of Motor Manufacturers and Traders (SMMT) said. The March 2014 and March 2004 figures represent the best two months for new sales since 1999 when the motor industry abandoned the August once-a-year number plate change in favour of twice-a-year changes in March and September.

Jaguar F-Type caught in Colorado ahead of Paris motor show debut

Sharp-eyed Autoweek reader Robert Burkhardt has sent us a photo of what appears to be a camouflaged Jaguar F-Type caught driving in the mountains near Denver. Jaguar hasn't exactly been shy about showing off the F-Type in recent months. To generate buzz about the upcoming two-seater, the company has released teaser shots of a different camouflage-wrapped F-Type plastered with prominent “Search F-Type” stickers.