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Wraps come off revised Touareg

VOLKSWAGEN has announced prices and specifications for its revised Touareg, ahead of the SUV hitting the showrooms in November. Priced from £43,000, two versions of VW’s 3.0-litre V6 diesel engine will be offered, while the inclusion of an eight-speed auto gearbox has resulted in the entry level 204 horsepower variant emitting just 173g/km CO2 – 11g/km less than before. On the outside, the new Touareg features revised bumpers and grilles, new alloy wheel designs, new colours and bi-xenon headlights as standard.

BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

For new CAFE rules, automakers place high-stakes tech bets

Game-changing 2015 fuel economy rules are forcing vehicle development teams to make high-stakes bets on expensive technologies--bets that will separate the winners from the also-rans. Not only do federal rules target a 2015 fleet average of 35.5 mpg, up from the current 27.5 mpg for cars and 23.1 mpg for light trucks; they force automakers to bet on different technology packages for each vehicle segment. Companies that do best at mixing technologies while keeping down costs will have an advantage when buyers wince at higher stickers.