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Mercury dies off, Lincoln to benefit

Ford's brand portfolio is set to get smaller by the end of the year. Following the sale of Aston Martin, Land Rover, Jaguar and most recently Volvo (to Chinese automaker Geely), the Blue Oval has now announced the demise of its 'middle of the range' Mercury brand, with production of the last vehicles set to cease at the end of 2010. In a statement released to media, Ford announced that the shuttering of the 71-year old Mercury brand was in the interest of focusing on Lincoln, the automaker's only remaining premium brand.

BAC Mono: Fancy a Drive?

RS Academy grabs the first two BAC Monos Last month we reported on a new single-seat road car that offers more thrills than a garage full of hypercars for less than the cost of an M5 – the BAC Mono. The brothers Briggs - Briggs Automotive Company – have created the beautifully built, finished and specified Mono as the world’s only single-seat production car (well, the only one that’s actually made it in to production, anyway). Weighing no more than Kylie after a heavy diet, the Mono can scoot to 60mph in just 2.8 seconds before running out of steam somewhere around 170mph.

Honda unveils Insight Hybrid

Honda has released the first official images of the Prius-fighting Honda Insight, which is due to launch in the New Year at the Detroit Motor Show, and be in UK Car showrooms in the Spring of 2009. Honda has been sceptical about the future of the Hybrid/Electric car, and has expressed the view that it believes the long term future lies in Hydrogen powered EVs, rather than EVs per se. But this is a sensible move by Honda to take away sales from the Toyota Prius.