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Toyota Hydrogen Fuel Cell breakthrough to be announced at Frankfurt Motor Show

Toyota Hydrogen Fuel Cell breakthrough to be announced at Frankfurt Motor Show Regardless of whether you think the electric car is potentially a planet saviour or not, the idea of powering cars with hydrogen is a powerful one; the holy grail of automotive powertrains. Technically, ICE cars can be built to run using hydrogen (and a retro-fit allowing that to be achieved economically would be a huge breakthrough) but car makers are heading down the road of electric cars being powered by a hydrogen fuel cell at the moment. In Toyota’s case, that means a setup similar to their hybrid cars, with a hydrogen fuel cell replacing the petrol engine.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Saab 9-4X (2010): first official photos

Saab has taken the wraps off the long-awaited new 9-4X crossover. And when we say long-awaited, we mean heavily delayed; this Swedish crossover has been in the pipeline for years. Based heavily on a US-spec Cadillac SUV and built in Mexico, the 9-4X betrays its old-school General Motors roots: the 296bhp 2.8-litre V6 petrol present from the Insignia is present and correct, allied to Saab’s own XWD four-wheel drive system.