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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Over 70% of motorists opposed to clocks going back

THIS SUNDAY sees the UK revert to Greenwich Mean Time from British Standard Time but seven in ten motorists believe the practice should be abandoned, according to new research. The poll, conducted by Smart Witness, also revealed that 60% of drivers thought lives could be saved by remaining on GMT throughout the year. The main opposition to the clocks going back is that it means children are forced to return home from school in darker afternoons.

Lexus LFA (w/ Gallery)

Lexus presented the LFA at the 2009 Tokyo Motor Show last week, the culmination of four years and two show cars. The new front-mid engined supercar is skinned in carbon-fiber reinforced plastic (CFRP), which, aside from being both lightweight and strong, also enabled greater freedom to create shapes, curves and edges. Seen in the flesh, however, the white bodycolor did the LFA few favors, though this choice may have more to do with slighting Acura - the last NSX, the Type-R, was also white with a red and black interior.