02 Porsche Boxster S 3.2l 986 Front Right Side Marker Lamp Light 99663103801 on 2040-parts.com

Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

Mercedes at the Paris motor show 2008

By Ben Whitworth Motor Shows 02 October 2008 12:04 Mercedes’ new Project Fascination – easily the best-looking car from Stuttgart in a long while – took centre stage on Daimler's stand, followed by the new S400 Blue Hybrid, a grenade-proof Pullman stretch limo, en electric smart and a new biturbo diesel. A busy stand. No wonder it took almost half an hour to unveil them all!

What do you think of Ian Callum’s take on the Jaguar Mark 2?

Jaguar design director Ian Callum is a well-documented hot-rod fan – he already owns a '32 Ford Hi-Boy Coupe – but what would happen if he were to ‘re-interpret' a past product of the company he now works for? The ‘Mark 2 by Callum' is the result of an 18-month long project with British reengineering and restoration company CMC. "This is a very personal statement.