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Lamborghini Egoista revealed at Lamborghini’s 50th Anniversary celebrations UPDATED

The Lamborghini Egoista (which translate as the Lamborghini ‘Selfish’) gets its name because it is designed as a single seater, purely for the pleasure of the driver. Designed by Walter De Silva, the Egoista sports dramatic styling that is said to be inspired by the Apache helicopter (and isn’t entirely successful – the Apache looks better) and extensively uses carbon fibre with a canopy that can be removed for real single-seat fresh air thrills. Power comes from the Gallardo’s 5.2 litre V10, although so far all Lamborghini has done is release a single photo of the Egoista (above), so we don’t yet know whether the Egoista will be a one-off special like the Aventador J, a short run at silly prices like the Veneno or just a concept that will never see the light of day again.

Mercedes wants to help you fall asleep at the wheel

Mercedes Attention Assist will soon get help from Mercedes Active Comfort Mercedes are working on an Active Comfort System to help fatigued drivers take a power nap with aromas and massage inducing sleep. The Mercedes Attention Assist is designed to warn drivers when their driving is becoming a bit erratic as they get tired and lose concentration, with its little coffee cup symbol now proliferating across instrument panels on Mercedes cars. But what if you’re one of those poor unfortunate souls who can’t just pull over and go to sleep for 20 minutes for a quick power nap to recharge your batteries?

Ferrari SP Arya – a one-off Ferrari 599 GTO for Cheerag Arya

Indian-born and Dubai-based Cheerag Arya has commissioned a special one-off Ferrari 599 GTO – the Ferrari SP Arya. When your pockets are very deep and your love of all things Maranello runs in your blood, Ferrari Special Projects will bend over backwards to give you what you want. Just as they did with Eric Clapton and the  Ferrari SP12 EC Indian born businessman Cheerag Arya (know as CA), still only 32, spent many years working in the US but now lives in Dubai where he runs his family’s petrochemical business and indulges in his passion for Ferrari, particularly Ferrari’s big GT cars.